President of Carlos Fara & Asociados since 1991 (Buenos Aires, Argentina) and political consultant with 32 years of experience. Specialist in Public Opinion, Electoral Campaigns and Government Communication. Recipient of several awards, among them the first Aristóteles Annual Award 2010 as one of the 10 best consultants in the world, for his work during the elections in Santa Cruz de la Sierra, Bolivia. Awarded twice with the EIKON Award (2009 and 2012). Has participated in 140 electoral campaigns in Argentina and Latin America, with an effectiveness rate of 79%, and in 500 research, advice and training projects. Former president of the Latin American Association of Political Consultants (ALaCoP), and first President of the Argentine Association of Political Consultants (AsACoP). Former board member of the International Association of Political Consultants (IAPC).
Author of the first book in Spanish dedicated entirely to the profession, "How to be a Political Consultant?”, which received the ALaCoP Award for 2018’s Best Book.